I’m a digital marketing apprentice. I’ve studied all the courses – no joke – available to me, and I have a bumper list of resources and online courses you can use to kickstart your career.
As an apprentice, I have to complete a certain amount of independent learning, which in the apprenticeship industry is known as “Off the job” learning. Depending on your contract, the course you’re studying, and a few other factors, this is typically 20% of your average week.
So while usually this is spent studying my online degree module content, I have also previously spent time studying the endless online resources available in order to fill these hours. As I complete more online learning, I’ll add more free online resources to this list – so it’s ever growing, and we all can continue forever learning.
Why not have a read through this bumper masterlist of digital marketing courses to see what you’ve missed and elevate your career?
Google Digital Garage – Fundamentals of Digital Marketing
Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.
On completion of this course you will earn an award to add to your public Skillshop and LinkedIn profiles to showcase your new skills.
Fast-track your career in digital marketing with practical training in the top nine digital marketing domains — inbound, content marketing, SEO, website optimization, video marketing, digital advertising, email marketing, social media, and analytics.
Google Skillshop – Get Started Using Google Analytics
Discover how Analytics can help you measure what you need to meet your business objectives. Learn how to set up your Analytics account and confirm data is being collected.
Google Skillshop – Use Google Analytics for Your Business
Discover how Analytics can help you measure what you need to meet your business objectives. Learn how to manage your data and use the reports in Analytics.
Google Skillshop – Measure Your Marketing with Google Analytics
Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.
Google Skillshop – Go Further with Your Google Analytics Data
Get even more from your Google Analytics data! Find out how to control the data you collect, combine data from other sources, and learn about your options if you need enterprise Analytics features.
Google Skillshop – Google Analytics Certification
Earn a Google Analytics Certification by demonstrating your understanding of Google Analytics 4 properties, including how to set up and structure a property, and use various reporting tools and features. Get certified by passing the assessment.
Open University – Simple Coding
Have you ever wanted to try out simple coding? Want to understand the basics of what it entails? This course introduces you to the skills, concepts and jargon of coding.
Open University – Business Communication: Writing a SWOT Analysis
This free course, Business communication: writing a SWOT analysis, is designed to develop your writing skills for business. You will be taken step by step through the process of writing a SWOT analysis, with clear advice on selecting key information from a case study text, making concise notes, choosing an appropriate structure and using language effectively. You will learn how to write a formal report including recommendations, based on a case study analysis of the British company, Brompton Bicycle.
Open University – Social Marketing
Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals. This free course, Social marketing, examines the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed for commercial marketers can be applied to the solution of social problems.
Open University – Personal Branding for Career Success
The way you present yourself to your employers, both current and future, plays a crucial part in career success and satisfaction. If you get it right, it can enhance your profile at work, helping you to win interesting projects, promotions and the respect of your colleagues. It will also increase your chances of being the successful candidate at job interviews or attracting clients to your business if you’re self-employed.
Personal branding is a popular theme for online blog posts and articles. Individuals are encouraged to use tried and tested marketing techniques to promote themselves effectively to the world. However, care must be taken to ensure that the process doesn’t go too far, ending with you presenting yourself in an overly polished, corporate way that doesn’t truly represent what you have to offer.