Fever Tree, known best for their fan favourite tonics, are entering the ready-to-drink alcohol market this summer by launching a range of 3 gin cocktails.
Eager fans will be happy to hear the brand behind their favourite gin mixer are launching 3 RTD gin cocktails. The range consists of Premium Indian Gin & Tonic, Refreshingly Light Gin & Tonic, and Elderflower Gin & Tonic. These expressions will be available in 275ml glass bottles.
The UK’s leading premium mixer brand worked with Thames Distiller’s Charles Maxwel to create gins that work and complement the respective mixers. The Premium Indian and Refreshingly Light have a “juniper-forward” London Dry, and the Elderflower Gin & Tonic has a “lightly floral” gin.
Senior Innovation Manager of Fever Tree, Rosie Cottingham spoke of her excitement ahead of this release.
“The continued popularity of the G&T is drawing in consumers in ever greater numbers and our new ‘ready-to-drink’ range provides consumers with a convenient way of enjoying a perfectly paired G&T without having to compromise on quality.”
“The range has been inspired by our favourite flavour combinations and reflects the same commitment to the highest quality ingredients, botanicals and taste that is at the heart of all of our products.”
Gin sales in the UK are reaching an all time high, so the launch of Fever Tree’s RTD gin cocktails come at a fantastic time.