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Kopparberg Announces Passionfruit & Orange Flavoured Gin

Following the launch of its two pink gins last summer, Kopparberg is rolling out a new passion fruit and orange-flavoured variant.

The latest addition to the Kopparberg gin family is infused with passion fruit and orange, offering a “bold and exotic taste”.

Bottled at 37.5% ABV, it is said to make a perfect alternative to a pink gin, and is suggested served over ice with a tonic or lemonade mixer and a slice of orange.

Rob Salvesen, head of marketing for Kopparberg, said: “Off the back of Kopparberg Strawberry & Lime gin being the most successful BWS NPD launch last year, we are looking to once again replicate this success into the summer of 2020 with the launch of our new Passion Fruit & Orange variant.

“Listening to our consumers and spotting trends is key to Kopparberg’s success, and the growing trend for citrus and orange-flavoured drinks is what has inspired this launch.

“The gin market is continuing to grow and this new flavour delivers a bold and refreshing taste, offering gin-drinkers even more variety within the Kopparberg Gin portfolio.”

Kopparberg Passionfruit & Orange will be available from selected Tesco stores and Booker Wholesale from 12 March.

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