After the successful launch of the Echo Falls Rosé & Gin Fusion, the popular wine brand have launched their own gin with an expression perfect for summer picnics.
This new launch from Echo Falls comes as a response to the gin boom the world is experiencing recently.
Echo Falls’ Summer Berries Pink Gin will be available in 700 Tesco supermarkets across the UK as well as Bargain Booze stores with an RRP of £16.
This launch is the brand’s first venture into full strength gin, following their Rosé & Gin Fusion release earlier this year. Their summer berries expression will be bottled at 37.5% ABV, with the fusion being 9% ABV.
“We are always looking for a way to bring new news to the drinks market,” said Accolade’s marketing director, David White, adding that the typical Echo Falls consumer is “eager to try out novel and exciting products.”
“With the gin market growing at pace, it was a natural choice for us to develop a new product which combines the Echo Falls hugely popular signature flavour, summer berries, whilst simultaneously responding to the overwhelming popularity of gin in the UK.”