Brief: Launch a social media presence for a newly published gin-focused magazine and begin to draw interest and sales. Worked alongside publishers ‘Paragraph Publishing’ to ensure a smooth launch of Facebook, Twitter and Instagram profiles.

View Profiles: Facebook / Twitter / Instagram

Work Completed:

Collated creative, photography and tone-of-voice from sources within Paragraph Publishing.

Set up dedicated Facebook, Twitter and Instagram channels with correct and cohesive branding.

Planned monthly social schedules including launch content, with an emphasis on bringing in initial subscribers.

Promotional and engaging content was planned, signed off and scheduled on a monthly basis between myself and Paragraph Publishing.

Alongside the launch of Gin Magazine, I also completed social media content scheduling for sister social profiles: Whisky Live, Gin Live, Whisky Magazine, and Scotland Magazine.

Outcome: The launch of the Gin Magazine social profiles was successful, and the audience grew to over 1000 followers on Instagram alone within 3 months.